About Me

Cheminne Taylor-Smith is a creative thinker and idea generator who specializes in branding, strategy, licensing, relationship marketing, promotion, social media, and content creation. Known for her insight and straight talk, she’s helped companies and solopreneurs take their brands to the next level and improve their businesses.

She has unmatched experience in the home, media, retail, and design arenas, working with well-known brands like Elle Decor, High Point Market, Showtime cable network, Christie’s, Metropolitan Home, Conde Nast, Galerie Magazine, Hudson Publishing, International Market Centers, Tobi Fairley & Associates, Lexington Home Brands, ISPA, Fresh Local Food Group, Local Honey, Reed Business Information, and more.

Cheminne has won many awards for her work, including EXCITE and Addy awards for marketing, and an international social media award, which she won as the architect of the Style Spotters/Pinterest program for High Point Market. Margaret Russell, former editor of Architectural Digest, calls Cheminne a ‘creative visionary’ in home decor marketing.

What’s in a Name?

Pronounced shuh-MEN, it’s a name that has its roots in Spain and France. The name was inspired by a book about El Cid, whose wife’s name was Ximena. Yes, it’s pronounced basically the same way. And luckily for this Cheminne, hers isn’t spelled with an X. It’s already difficult enough as it is.

But you can’t say it isn’t memorable.

Giving Back

We are committed to giving back to the communities where we live and work, so we invest in charities that we believe in, and we support causes that mean something to us. We put our money where our hearts are, including the Interactive Resource Center, Reading Connections, Human Rights Campaign, Union of Concerned Scientists, and the Southern Poverty Law Center.